||21 of 21 people found the following review helpful.| Here's to Vanity Press|By Kurt T. Weber|Seemingly much of Rubies in the Orchard is a self-pat on the back to the author, successful though she may be from a business perspective. The give away is in the preface: Resnick discusses a "scrumptious" lunch with name-dropping friends as being the kick-off point for her writing this book "with Francis Wilkinson," as the cover notes|From Publishers Weekly|Starred . In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies
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POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small --...
[PDF.tu58] Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business Rating: 3.61 (688 Votes)
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You easily download any file type for your device.Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business | Lynda Resnick, Francis Wilkinson. A good, fresh read, highly recommended.
