(Download pdf) The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)






 | #2568337 in eBooks |  2016-05-18 |  2016-05-18 | File Name: B01FVMK01A


||From the Back Cover|This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions.&n...


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You can specify the type of files you want, for your gadget.The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)   |  Philip Kotler, Roland Berger, Nils Bickhoff. I was recommended this book by a dear friend of mine.

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