||0 of 0 people found the following review helpful.| Five Stars|By Customer|It was more beautiful than I had predicted.|0 of 0 people found the following review helpful.| Overall good practical book|By Nate|This book is more of a how to rather than a book for lecture. This was one of the only enjoyable parts of the entering foreign markets class I took.|1 of 1 people found the|From the Back Cover||Praise for Entry Strategies for International Markets, Revised and Expanded |"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. H
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent ...
[PDF.dc64] Entry Strategies for International Markets Rating: 4.82 (665 Votes)
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