||0 of 0 people found the following review helpful.| "Reality is a collective hunch." Lily Tomlin|By Robert Morris|When I noted the subtitle of Simon Pont's book, "Brand Invention in a Media of Democracy," I immediately - and incorrectly - assumed that his focus would be on how effective branding can help to create or increase demand for whatever is offered. It could be a product, a service, or both. In fact, Pont has much of va||Advertising executives, brand managers and students of marketing and advertising
|"Gloriously smart. Some of the sharpest thinking I've read for a while; immensely enjoyable." --Faris Yakob, Chief Innovation Officer, MDC Partners ||"Fro
Advertising can be great. Great advertising, that is. Brands can live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands - the one's that feel like ours - and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more?Advertising has always been the hard sell and subtle hustle that piques our interes...
[PDF.ls25] The Better Mousetrap: Brand Invention in a Media Democracy Rating: 3.87 (541 Votes)
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You easily download any file type for your device.The Better Mousetrap: Brand Invention in a Media Democracy | Simon Pont. I was recommended this book by a dear friend of mine.
