||35 of 35 people found the following review helpful.| Painful Read and Full of Bad Examples.|By John|What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.
First off... Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fair..the book was written in 2002, a stone-age ago in terms of the Internet, but the narcissi|.com |When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top manager
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding<...
[PDF.vc51] The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Rating: 4.89 (460 Votes)
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You easily download any file type for your device.The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand | Al Ries, Laura Ries. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
