[Free] The Customer of Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Knowledge@Wharton Essentials)






 | #717847 in eBooks |  2015-04-28 |  2015-04-28 | File Name: B00WDDQPXI

With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare?

Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customer...


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