||2 of 2 people found the following review helpful.| Light on practical application but an interesting look at brands that stand out and how they stand out|By curtismchale|Youngme explores what makes brand boring and what makes them inspirational in this book about breaking away from your competition. She highlights 3 brand types that achieve this called:
1. Reverse brands - like when Google put out a homepage de||“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business |||From the Hardcover edition.|About the Author|Youngme Moon is the Don
Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk inthe Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s ...
[PDF.vz34] Different: Escaping the Competitive Herd Rating: 4.87 (714 Votes)
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You easily download any file type for your device.Different: Escaping the Competitive Herd | Youngme Moon. Which are the reasons I like to read books. Great story by a great author.
