(Read download) The Little Book of Big Customer Satisfaction Measurement (Response Books)






 | #1499709 in eBooks |  2013-01-15 |  2013-01-15 | File Name: B017BZJD36


||0 of 1 people found the following review helpful.| One Star|By Naveed Ilyas|Didn't learn anything new from this book. It is very basic.|1 of 1 people found the following review helpful.| Easy to use as well|By JoeyS|This book helps me to understand customer experience, especially NPS, in a very simple way. Easy to use as well. A good read!|1 of 1 people found the following re| |

This book stands out as it explains the subject of customer satisfaction in the most simple way. This book can be adopted by practitioners as a toolkit to create increased shareholder value and profits for all the stakeholders involved. He

The financial benefits accruing from improvements in customer satisfaction are so significant that customer satisfaction measurement has become an important business need. The results of customer satisfaction measurement often form a key basis for improving service quality and are often linked to pay and bonuses. It is therefore imperative for CEOs and senior managers to understand the principles behind customer satisfaction measurement.



This b...


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