(Free and download) Leman The "Harry Potter" Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior






 |  2015-08-19 |  2015-08-19 | File Name: B01AARA2SW

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Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English, abstract: Within the past decade, Harry Potter has become a multi-billion dollar brand with millions of fans all over the world. The fan base community has developed with ...


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