(Download free pdf) Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar






 | #625473 in eBooks |  2014-05-15 |  2014-05-15 | File Name: B00DMCPRAG


||8 of 8 people found the following review helpful.| The New Sales Mind-Set|By KWH|I’m a big fan of John’s previous books because he gives you a plan of attack that spells out exactly what you need to do.

I think this book is timely and appropriate given I’ve received several cold calls this month from sales people who should read this book. As a former salesperson, it boggles my mind that someone w| |“Duct Tape Selling explores several counterintuitive routes to sales success, but it starts with the most important skill of all: listening. If we want to move others—with our ideas, our products, our services, or even ourselves—we ha

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.
It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while ...


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