[DOWNLOAD] Biography of an Idea: The Founding Principles of Public Relations






 | #809422 in eBooks |  2015-04-07 |  2015-04-07 | File Name: B00TQEM19E

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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from hi...


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