[Mobile library] Astonishing Legends Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight






 | #295980 in eBooks |  2016-11-29 |  2016-11-29 | File Name: B01C2NCMKI


||3 of 3 people found the following review helpful.| Tom and Patricia O'Connell have written a first -class winner that is a business self-help book chick full of real-world case st|By Charles H. Warner|I've followed Tom Stewart for years --since he was a senior editor at FORTUNE and have always found his writing to be insightful and real-life helpful. Tom and Patricia O'Connell have written a first -class winner that is a busin| |“Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship. ” (Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur's Vision of the Future)

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly differ...


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