||0 of 1 people found the following review helpful.| Every Business Person Should Read This Book. Powerful.|By Susanna Hutcheson|While this is a short book and easy to read, it does not lack substance. Being in advertising and marketing, I know the value of a brand. But as D'Alessandro points out in his book, branding is the business of everyone in an organization. This book would be of value to a CEO of a large organizatio|From Publishers Weekly|In this short, concise work, D'Alessandro, CEO of the John Hancock insurance group, entertainingly hammers home the importance of creating and maintaining a brand. In his view, a brand is whatever image a customer conjures up upon hearing
Powerful lessons on how to build and sustain your own "killer brand"
Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20% annual rate of growth. In Brand Warfare, D'Alessandro draws on his person...
[PDF.ob84] Brand Warfare: 10 Rules for Building the Killer Brand Rating: 4.92 (524 Votes)
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You easily download any file type for your device.Brand Warfare: 10 Rules for Building the Killer Brand | David D'Alessandro, Michele Owens. Which are the reasons I like to read books. Great story by a great author.
