||0 of 0 people found the following review helpful.| I bought this book for a graduate class,|By B. Richmond|I bought this book for a graduate class, the content is dense but certainly worth the read even though we didn't really talk about it much in the class|1 of 1 people found the following review helpful.| I love this book and treat it as my "brand strategy ...|By James Scott Talgo<||
|"If I had to use just one word to describe this book I would say it is comprehensive...it provides guidance through the entire branding process...No aspect of brand management is left untouched." |--Michael Baicoianu, Branduniq.c
Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by t...
[PDF.cw68] The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) Rating: 4.95 (512 Votes)
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