||4 of 4 people found the following review helpful.| Never underestimate the impact of a pretty face...|By John Lawlor|In doing research into the impact of wine label design I came across Paul Wagner's excellent book on wine marketing.
The opening of the chapter on Wine Packaging and Labels states: "Never underestimate the impact of a pretty face. The wine label is your wine's face. It has to engage the shopper, be a||"It's crucial to understand how to make a winery stand out from the crowd and yet fit into people's lifestyles in an enjoyable, meaningful way. This book does all of that and more. It is both credible and authoritative and very, very useful" --Robert Mondavi
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of... [PDF.xl34] Wine Marketing & Sales, 2nd Edition Rating: 4.71 (663 Votes)
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You can specify the type of files you want, for your device.Wine Marketing & Sales, 2nd Edition | Paul Wagner, Liz Thach, Janeen Olsen. I was recommended this book by a dear friend of mine.
