||1 of 1 people found the following review helpful.| a landmark treatment|By Alan G. Nasser Sr.|Far and away one of the best discussions of the pervasiveness and consequences of consumerism in our culture. First rate.|1 of 1 people found the following review helpful.| Marketing Class required reading|By MGT|This book was interesting in Marketing class to understand the psyche be|.com |Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unpreceden...
[PDF.ud45] Born to Buy: The Commercialized Child and the New Consumer Cult Rating: 3.83 (636 Votes)
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