||36 of 36 people found the following review helpful.| Good concept, poorly executed|By Customer|I am totally on board with the authors' main concept, which is why it was so frustrating to try and read this book.
From start to finish it is poorly written and edited, overly verbose when it could be much clearer and to the point, and nauseatingly vague on important details. For example, it dives into frequent flyer pro|.com |Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and le...
[PDF.nx71] Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Rating: 3.95 (408 Votes)
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You can specify the type of files you want, for your gadget.Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests | Gabe Zichermann, Joselin Linder. Just read it with an open mind because none of us really know.
