[FREE] Hospitality Branding (Cornell Hospitality Management: Best Practices)






 | #171987 in eBooks |  2012-11-20 |  2012-11-20 | File Name: B00A8WY1HI


||0 of 1 people found the following review helpful.| Five Stars|By Niharika Thakwani|great

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for ...


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