||0 of 0 people found the following review helpful.| Gamify has Serious Implications for Digital Marketing|By Troy Janisch|Digital marketers that want to ‘up their game’ should add ‘Gamify’ by Brian Burke to their summer reading list.
If you think that Gamification was a fad of the early 2000’s, you’re wrong. In the upcoming ‘Age of Big Data’ it might hold the key to dig||
|Burke is one of the leading experts and biggest thinkers in the enterprise gamification space. Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques.” Gabe
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To ...
[PDF.wf51] Gamify: How Gamification Motivates People to Do Extraordinary Things Rating: 3.87 (435 Votes)
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