|||A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.--Professor Byron Sharp
A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
The third edition maintains a strong focus on the use of research, helping students to develop ana...
[PDF.rn38] Consumer Behaviour: Applications in Marketing Rating: 3.60 (592 Votes)
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You can specify the type of files you want, for your device.Consumer Behaviour: Applications in Marketing | Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele.Not only was the story interesting, engaging and relatable, it also teaches lessons.