[PDF.36lq]  Key Account Management: Tools and Techniques for Achieving Profitable..* Peter Cheverton

"[P]resents a planning methodology for identifying, obtaining, retaining, and developing key customers."

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.

This fully updated 6th ed...

[PDF.jo89]  Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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You can specify the type of files you want, for your gadget.Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status   |  Peter Cheverton. I was recommended this book by a dear friend of mine.

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