||3 of 3 people found the following review helpful.| A total rip off|By Insight|Where as I absolutely love previous Baker offerings. I was looking to round out my collection of his works. Ends up this book is almost a duplicate of Implementing Value Pricing. Literally using same sentences, examples, anecdotes. Its really an insult to the customer to literally duplicate parts of other books in another book, repackage it and sell|From the Inside Flap||The book presents the theory of value— long established in economics—and details how any business can use various pricing strategies to create, communicate, and capture the value of their products and services. It takes a new a
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition
"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-...
[PDF.vr02] Pricing on Purpose: Creating and Capturing Value Rating: 4.70 (424 Votes)
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You can specify the type of files you want, for your gadget.Pricing on Purpose: Creating and Capturing Value | Ronald J. Baker. Which are the reasons I like to read books. Great story by a great author.
