||0 of 0 people found the following review helpful.| most of the information is useful for what I need it for|By Brian D|The book is kind of outdated, but that's the book Purdue University online M.S. Program in Communication chose for the Strategic Communication Professional Writing Class. I would have preferred a book more recent. Overall, most of the information is useful for what I need it for, mostly class discussions and p||“Essential for any PR professional. Well written and easy to understand.” --Richard Edelman, president and CEO, Edelman Public Relations Worldwide “Despite all the rapid advances in technology, goo
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations...
[PDF.xv87] The Public Relations Writer's Handbook: The Digital Age Rating: 3.67 (750 Votes)
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