||0 of 0 people found the following review helpful.| Good|By DarrenIngram_dot_com|A short but sweet little guide to give the reader the basic knowledge to create a marketing plan. Despite being aimed at the SME, clearly a lot of this guidance can be used within larger companies too.
This is a new and updated version of a previously well-received book, including information about social media marketing, email campaigns|About the Author|
John Westwood is the author of The Marketing Plan Workbook (Kogan Page). He has held a wide variety of senior sales and marketing positions.
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summar...
[PDF.xo65] How to Write a Marketing Plan (Creating Success) Rating: 3.76 (531 Votes)
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You can specify the type of files you want, for your gadget.How to Write a Marketing Plan (Creating Success) | John Westwood. I really enjoyed this book and have already told so many people about it!
