||0 of 0 people found the following review helpful.| Five Stars|By Cliente de Kindlem|Excellent|1 of 1 people found the following review helpful.| This book is game changing|By Bob Gentry|Dr. Kumar's work in this book take analytics to the next level. This book is covers deep analytics materials in a way that is easily absorbable by all marketers.|0 of 0 people found the f||
“A must read for executives facing dynamic marketplaces, fast-moving competitors, and the realities of digital communications and
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book o...
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