||2 of 2 people found the following review helpful.| A Modern Philosophy of Successful Salesmanship|By David E. Sarna|Kevin Daum and Daniel A. Turner have written a fascinating little book that presents a successful philosophy of marketing and sales in a memorable fable. Subtitled "Get Heard in the Sales and Marketing Jungle," this slim volume of 210 pages records a series of (imaginary) dinner meetings between Lenny, who grew u|From the Inside Flap||Business had changed. For years, as VP of Sales and Marketing at Wolfson Furniture, Ryan Miller easily created steady growth and success. Then the economy tanked. Sales dwindled. Marketing efforts flopped. Wolfson Furniture was suddenly on
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while...
[PDF.dh44] Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable Rating: 4.59 (609 Votes)
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You easily download any file type for your gadget.Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable | Kevin Daum. A good, fresh read, highly recommended.
