||0 of 0 people found the following review helpful.| Extremely inspiring, practical and rigorous!!!|By stefan|Brand desire is a must read for any manager, academic and student in the field of marketing. The book is extremely rigorous, as both authors are renowned academics. At the same time, the book is extremely practical, as both authors also have extensive experience as consultants for leading global brands. The book includes||Creating brand desire and connecting with emotions is the number one future strategy for all brands - an excellent source of inspiration and understanding for any Brand leader. -- Chris Nurko * Global Chairman, FutureBrand * Ind and Iglesias offer a blueprint
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees.
However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. Th...
[PDF.gu99] Brand Desire: How to Create Consumer Involvement and Inspiration Rating: 4.98 (484 Votes)
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You can specify the type of files you want, for your gadget.Brand Desire: How to Create Consumer Involvement and Inspiration | Nicholas Ind, Oriol Iglesias. Which are the reasons I like to read books. Great story by a great author.
