||5 of 5 people found the following review helpful.| Know the concept but don't really understand what all the fuss is about...|By David Laws|Customer Centricity is one of those much talked about, almost much hyped, business concepts, that has been around a long time, but somehow has not really found it's place in most businesses. Sure customers are important, but most organizations focus on the money. What they fail to see|About the Author|
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the Co-Director of the Wharton Customer Analytics Initiative, an academic research center foc
Not all customers are created equal.
Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically r... [PDF.ip70] Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Rating: 3.86 (571 Votes)
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You easily download any file type for your device.Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) | Peter Fader. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
