||0 of 0 people found the following review helpful.| Great book for a business owner|By charles romano|After reading this book I sat at my desk and came to realize the benefits of marketing and how people learn about products in this day and age. When I used to hear the word “marketing” I automatically assumed that it entailed making funny commercials to put on during a hit TV show or making Internet advertisements o|.com |The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The Blair Witch Project and There's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional adverti
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights.
What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other trad...
[PDF.wl91] The Anatomy of Buzz: How to Create Word of Mouth Marketing Rating: 4.80 (461 Votes)
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