||0 of 0 people found the following review helpful.| Highly recommended. The only book you really need on the ...|By JFlei|The gold standard for books on the subject of luxury. Informs you of many industry secrets and very clearly written. Highly recommended. The only book you really need on the subject.|1 of 1 people found the following review helpful.| A standard.|By Davy Braun||
|"This well-written, comprehensive volume on managing luxury products is a blueprint for successfully navigating what many marketers have found to be a treacherous path. ...Abundant examples enhance the text. All components of the marketing m
The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the diff...
[PDF.fx71] The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Rating: 4.93 (747 Votes)
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You easily download any file type for your device.The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands | Jean-Noël Kapferer, Vincent Bastien.Not only was the story interesting, engaging and relatable, it also teaches lessons.
