||1 of 1 people found the following review helpful.| Great tool for marketers to learn how to better know their consumers, but needs editing.|By Hall Ways|The emotional drives that are fueled by how people want to think and feel about themselves are at the very heart of the forces we must persuade and sell to. -- David Forbes
In The Science of Why: Decoding Human Motivation & Transforming Marketing Strategy, author|||'In The Science of Why, David Forbes offers a deep dive into the psychology behind consumer behavior. By explaining the different kinds of motivation that drive purchases, he enables you to fine-tune your marketing. As a helpful bonus the book is peppered wi
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
[PDF.eh67] The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Rating: 3.72 (618 Votes)
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You can specify the type of files you want, for your gadget.The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy | D. Forbes.Not only was the story interesting, engaging and relatable, it also teaches lessons.
