||0 of 0 people found the following review helpful.| Purchased this text for a graduate class in Public relations ...|By Customer|Purchased this text for a graduate class in Public relations. Brinckerhoff is an expert in many areas of developing and maintaining a nonprofit. The two trends in current nonprofit marketing, technology and competition, are covered extensively in this third edition updated in 2008. The author has bee|From the Inside Flap||MISSION-BASED MARKETING |Positioning Your Not-for- Profit in an Increasingly Competitive World |THIRD EDITION |Return on investment. Social enterprise. Social marketing. Social networks. Market-based pricing. These terms are now
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfull...
[PDF.wv82] Leman Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World Rating: 4.68 (596 Votes)
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