(Download pdf ebook) A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)






 | #695514 in eBooks |  2014-07-29 |  2014-07-29 | File Name: B00RZJ162K

||0 of 0 people found the following review helpful.| Great for fundraisers too|By S. W. Lambert|This text is one of several that greatly helped me begin my career in fundraising analytics.|0 of 0 people found the following review helpful.| What a wonderful book.|By Adam A. Guerrero|What a wonderful book... The authors do a great job integrating key concepts in the areas of resea|From the Back Cover||This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and fre

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. 

The book describes the theoretical choices a market researcher has to make with regard to each tech...


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