||15 of 16 people found the following review helpful.| Highly overrated|By Evan Miller|I'd like to throw some cold water on the reviews posted so far. I feel duped by the surfeit of 5-star ratings on as well as the endless litany of Praise From Important People on the book's jacket.
First, I do think there are good ideas to be found in this book. To make some real moo-lah you want to create a new category or sub-cate|From Publishers Weekly|Starred . Brand guru Aaker (Building Strong Brands) explains how companies can keep their brand relevant through innovation and the creation of new categories or subcategories that they can "own" in the minds of consumers. While plenty o
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points:...
[PDF.tj08] Brand Relevance: Making Competitors Irrelevant Rating: 3.72 (578 Votes)
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You easily download any file type for your gadget.Brand Relevance: Making Competitors Irrelevant | David A. Aaker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
