||0 of 2 people found the following review helpful.| Quick and good service|By Omar SG|When I order it, I thought it will be here in Iceland in end of july. But I was suprice how quick it was to arived to me and the book was in best quality.|0 of 0 people found the following review helpful.| Five Stars|By Customer|Great book|About the Author|Alan Wilson is Professor of Marketing and a previous Head of theMarketing Department within the University of Strathclyde Business School.Before joining the university, he was a senior consultant and executive trainerwithin the services divisio
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the boo...
[PDF.gj77] SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM Rating: 3.84 (652 Votes)
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