(Download) Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business






 | #905124 in eBooks |  2008-08-18 |  2008-08-26 | File Name: B001BAJ2LQ


||0 of 0 people found the following review helpful.| Excellent Overall Treatise on the Influence and Power of Crowdsourcing|By John Possumato|From the positives of crowdsourcing and in its influence on business (the creation of Google with citation information being a key example) to its "dark side" of mob rule and mass mediocrity (the creation of Google can be used as the same key example), Howe very effectively explores by ana| |"An informed and enthusiastic guide to the new collaborative creativity."|—Times (London)||"A welcome and well-written corporate playbook for confusing times."|—BusinessWeek||"An engaging mix of business, sociology, organizational th

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing ­corrects that—but in doing so, it also unleashes the forces of creative destruction.”
—From Crowdsourcing

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish ...


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