||1 of 1 people found the following review helpful.| The definitive text on employer branding|By Ellis H. Pines|Long before "employer brand" became a buzz word, often relegated to simplistic design taglines, and Simon Barrow defined the term as a management tool, integrally related to other business processes. The years have proven him out. Regardless of the economies of the career and job marketplace, the psychological attribut||"...This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005)|"...the authors offer an intellectual framework, a fresh focus and a stimul
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management a...
[PDF.dy34] The Employer Brand: Bringing the Best of Brand Management to People at Work Rating: 4.71 (641 Votes)
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You easily download any file type for your gadget.The Employer Brand: Bringing the Best of Brand Management to People at Work | Simon Barrow, Richard Mosley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
