[Mobile pdf] Kellogg on Advertising and Media






 | #663736 in eBooks |  2010-03-08 |  2010-03-08 | File Name: B008O5K0LM

||0 of 0 people found the following review helpful.| great book|By Deborah|great book|From the Inside Flap||How to use advertising and media more effectively is perhaps the number one issue in marketing today. Marketers are increasingly turning away from traditional mass advertising to online and mobile ads, alternative media, product placement,

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case ...


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You can specify the type of files you want, for your gadget.Kellogg on Advertising and Media   |  From Wiley. A good, fresh read, highly recommended.

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