||From the Back Cover||This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in o
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Sy... [PDF.ir21] Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) Rating: 3.95 (537 Votes)
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