|||"…the book contains examples of successful sponsorship programs…this is a useful book…" (Sponsorship News, September 2003) |“… advocates sponsorship and cause-related marketing as a way of associating emotions with a brand a
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjo...
[PDF.kw28] Passion Branding: Harnessing the Power of Emotion to Build Strong Brands Rating: 4.65 (500 Votes)
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You can specify the type of files you want, for your gadget.Passion Branding: Harnessing the Power of Emotion to Build Strong Brands | Neill Duffy, Jo Hooper. I was recommended this book by a dear friend of mine.
