||3 of 3 people found the following review helpful.| A must-have book for any executive, consultant or marketer who needs to remain relevant and connected to customers|By Sherry J. Prescott|In today's society, a marketer's challenge is to connect with a customer that is moving as fast as our technologies are. With customers being bombarded by constant information from digital technologies, it's evident that our customer is alwa|From Publishers Weekly|Remember the old adage "time is money"? It's outdated, argues Ott, a consultancy firm CEO; time is now much more important than money to consumers. It is also a consistently overlooked and misunderstood factor driving buying decisions, an
Time is not money. Time is more important than money.
Today's customers are overwhelmed, overworked, and overstressed, and it seems that everyone--from CEOs to soccer moms--is short on time and inundated with information. As a result, despite the availability of 24/7 commerce and countless ways of engaging people in our multiscreen (mobile, TV, and PC) economy, companies find it more difficult than ever to claim even a fraction of the 1,440 minutes in their c...
[PDF.qq33] The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy Rating: 3.74 (753 Votes)
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You can specify the type of files you want, for your device.The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy | Adrian C. Ott. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
