||12 of 13 people found the following review helpful.| Limited Value for Businesses that Deal w/Low Consideration Solutions and Products|By Ms Teeta|This is a good resource for businesses that deal in high consideration solutions/products - meaning items (or services) that are not purchased on a whim or impulse - instead items/services that involve a fair amount of thought and options weighing before making a committment and han|From the Inside Flap||The best way to understand what people want is to get to know them. Businesses are beginning to re-embrace this truth, and to realize that Big Data reveals only part of the customer's story. Marketing surveys have indicated that, within th
Named one of Fortune Magazine’s “5 Best Business Books” in 2015
See your offering through the buyer's eyes for more effective marketing
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advic...
[PDF.va56] Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business Rating: 4.62 (632 Votes)
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You can specify the type of files you want, for your gadget.Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business | Adele Revella. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
