(Read now) Leman Product Planning Essentials






 | #290338 in eBooks |  2014-12-18 |  2014-12-18 | File Name: B00R6BG9OC

||0 of 0 people found the following review helpful.| Needed it for my class!|By M. Al-Muntasir|I would say this book is a great read for anyone developing concepts and products for a company. It looks at all aspects of the "pre" and "post" development process, explaining a nice fusion between engineering and business factors that go into it. I needed this book for a class, so I was forced to read it to some degree, yet if you wa|About the Author| |Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the fiel

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and...


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