||1 of 1 people found the following review helpful.| book review|By Nick H.|Good book for building knowledge on building and maintaining brands.|1 of 1 people found the following review helpful.| An unique point of view|By Charles kwan|It is the book I read among those hundred of branding book, but at unique point of view. Most of the books are academic style. However, this book|About the Author||IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft,
Praise for 60-Minute Brand Strategist
"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry
"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you a...
[PDF.kx11] 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals Rating: 4.91 (523 Votes)
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