||8 of 8 people found the following review helpful.| Worth the price|By masami|Excelent book for the small and big store owner. Mostly for people that want to change their image store by fixing some of the common mistakes that most make. It covers a lot of aspects of design and customer perception and most important it gives you an alternative of designing the ideal store, not by hiring or spending a lot of people and money but|About the Author|Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a resear
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of...
[PDF.iq09] Store Design and Visual Merchandising: Creating Store Space That Encourages Buying Rating: 4.85 (719 Votes)
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You easily download any file type for your device.Store Design and Visual Merchandising: Creating Store Space That Encourages Buying | Claus Ebster. Which are the reasons I like to read books. Great story by a great author.
