||0 of 0 people found the following review helpful.| Super helpful!|By Kip Boyle|More than sales, this is a full business development field guide for professional service firms. I love two of his opening thoughts:
Be "...a professional who sells rather than a professional salesperson" and "Selling is practicing your profession at the highest level."
Most revealing is his analysis of why cold calls (and othe|About the Author|
|Ford Harding is the president of Harding & Company, which trains professionals to win new clients. His books are required reading for certification by the Society for Marketing Professional Services. His articles have appeared in <
Sell and Market Like a Pro!
In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:
Write articles for professional publications
Make cold calls like a sales pro
Network to build a la... [PDF.ko80] Rain Making: Attract New Clients No Matter What Your Field Rating: 4.81 (458 Votes)
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You can specify the type of files you want, for your gadget.Rain Making: Attract New Clients No Matter What Your Field | Ford Harding. A good, fresh read, highly recommended.
