||1 of 1 people found the following review helpful.| Great story of how the Daimler-Chrysler "merger" went down ... and then went bad|By da perfesser|Working in the auto industry, I knew quite a bit about this, but this book captures the deep background I never knew. Excellent book, but alas, time moves on and the book stays still. This book stops just after Daimler made it official that the "merger of equals" was actually an|.com |It all started with a misunderstanding. Kirk Kerkorian, the Las Vegas wheeler-dealer, thought Chrysler's management would back him up if he tried to take the company private. Chrysler's management thought they'd made it clear they had no interest in such
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.
[PDF.km63] Taken for a Ride: Cars, Crisis, And A Company Once Called Rating: 4.87 (555 Votes)
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You can specify the type of files you want, for your device.Taken for a Ride: Cars, Crisis, And A Company Once Called | Bill Vlasic, Bradley A. Stertz. Which are the reasons I like to read books. Great story by a great author.
