||11 of 11 people found the following review helpful.| New perspective on the benefits of social science research|By hudson|Those who are interested in understanding the drivers of human decision-making, including in the business or consumer space, will find this book useful. In short, this book argues that we can't simply assume human behavior. Our assumptions are often predicated on the rational thinker, the utility optimizer,
Businesses need a new type of problem solving. Why? Because they are getting people wrong.
Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffold... [PDF.jg09] The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems Rating: 4.78 (467 Votes)
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You can specify the type of files you want, for your gadget.The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems | Christian Madsbjerg, Mikkel Rasmussen. Just read it with an open mind because none of us really know.
