||8 of 8 people found the following review helpful.| The New Handshake is gripping|By Edith Bosworth|I thought I was a semi-expert on social media. That was until I picked up a copy of the New Handshake: Sales Meets Social Media. This book will naturally appeal to corporate professionals and sales people who have not yet accepted what potential value Facebook, Twitter and Linkedin (to name a few) may add to their marketing arsen||"Smart business people know how to adapt as buyer behavior and market conditions change. This book gives the savvy business person a quick roadmap for using new media tools to find new customers before they make a buying decision. Read it, share it!" (Dale U
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.
• Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking
• Written with the input of contributing experts in the field of social networking, sales, co...
[PDF.ck58] The New Handshake: Sales Meets Social Media Rating: 4.99 (627 Votes)
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