||0 of 0 people found the following review helpful.| Paul Barnett is one of the most recognized Shopper Marketing ...|By Wendy C. Uy|Paul Barnett is one of the most recognized Shopper Marketing Gurus in the FMCG industry. Getting the opportunity to learn from his expertise and experiences through this book is a really a chance of a lifetime! For those who want to learn, in a theoretical and practical way, to apply Shopper Mark||
"Organisational storytelling at its best! A compelling practitioner's guide to demystify shopper marketing."
The book outlines a practical approach to digital and physical shopper marketing to grow revenue and brand equity.
A story runs through the book in the first part of each chapter, so that it is easier to connect the ideas and tools in the second part with a real-world scenario.
The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category gro...
[PDF.ns48] Shopper Marketing: A How-To Business Story Rating: 3.60 (551 Votes)
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You easily download any file type for your gadget.Shopper Marketing: A How-To Business Story | Paul Barnett. Which are the reasons I like to read books. Great story by a great author.
